Interesante artículo de Jacob Nielsen referente a un estudio/encuesta que realizaron para determinar que método tiene un mejor ROI (Return of Investment): Newsletter vs. Banners.

"HIGH-ROI vs. LOW-ROI INTERNET MARKETING

MarketingSherpa has released the results of a survey of 3,186 Internet marketers, who were asked about their ROI from various marketing techniques…

Highest scoring was house email marketing, with 4 times as many respondents saying that they got strong or good ROI than people who said that it was a low-value tactic or hard to gauge.

Lowest scoring Internet tactic was banner advertising, with 3 as many people saying "low" (or "hard to gauge") vs. respondents who said "good" (or "strong").

Email is about 12 times higher rated than banner advertising for ROI. Allocate your budget accordingly: unless you spend many times more on your newsletters then on online advertising, you probably have ROI problems.

These numbers don’t surprise me, because our empirical observations of users’ actual behavior show strong positive effects of email newsletters and extremely strong banner blindness.

Still, it’s nice to see marketing managers come to the same conclusions as the user research, regarding what works on the Internet."

Email newsletters, user research findings:
 > http://www.useit.com/alertbox/newsletters.html

Banner blindness, user research findings:
 > http://www.useit.com/alertbox/banner-blindness.html

Marketing managers’ ROI experience, survey findings:
 > http://www.marketingsherpa.com/article.html?ident=30128

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Un buen repertorio de templates de elementos para web, que incluye:

• Banners
• Navigation
• Buttons
• Logos
• Icons
• Bullets
• Badges
• Backgrounds
• HTML Elements
• Full templates

Stemplate, your free resource for web template design.

Sitio: http://www.stemplate.com/

Interesantes sitios que generan el CSS de botones, layouts y banners a partir de una interface simple, en la que sólo se ingresan ciertos parámetros requeridos.

CSS de Banners, Botones y layouts

http://www.sitesandbanners.com/

CSS de Botones

http://www.pagetutor.com/

CSS de Formularios

http://www.maketemplate.com/form/

CSS de Layouts

http://csscreator.com/tools/layout

http://developer.yahoo.com/yui/grids/builder/

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.

Rectangles and Pop-Ups

Banners and Buttons

Skyscrapers

Those sizes that are bold above are part of the Universal Ad Package

Fuente: http://www.iab.net/standards/adunits.asp

Bannerblog es un sitio que recopila una selecta colección de todo tipo de banners, publicitarios, promocionales, etc, que han destacado por su creatividad, diseño y otros factores.

Banner Blog started in June 2005 to showcase online advertising, much of which goes unnoticed.

Para muestra, este excelente banner de Google Earth para promocionar La Hora de la Tierra (Earth Hour).

Visita: Bannerblog