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Nuevos tamaños de banners en IAB

Posted on | Junio 21, 2007

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.

Rectangles and Pop-Ups

300 x 250 IMU - (Medium Rectangle)
250 x 250 IMU - (Square Pop-Up)
240 x 400 IMU - (Vertical Rectangle)
336 x 280 IMU - (Large Rectangle)
180 x 150 IMU - (Rectangle)
*NEW* 300 x 100 IMU - (3:1 Rectangle)
*NEW* 720 x 300 IMU - (Pop-Under)

Banners and Buttons

468 x 60 IMU - (Full Banner)
234 x 60 IMU - (Half Banner)
88 x 31 IMU - (Micro Bar)
120 x 90 IMU - (Button 1)
120 x 60 IMU - (Button 2)
120 x 240 IMU - (Vertical Banner)
125 x 125 IMU - (Square Button)
728 x 90 IMU - (Leaderboard)

Skyscrapers

160 x 600 IMU - (Wide Skyscraper)
120 x 600 IMU - (Skyscraper)
300 x 600 IMU - (Half Page Ad)

Those sizes that are bold above are part of the Universal Ad Package

Fuente: http://www.iab.net/standards/adunits.asp

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